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Makeup for Face Shapes

Master the art of makeup with face shape-specific techniques. Learn professional tips for contouring, highlighting, blush placement, and eye makeup tailored to your unique features.

Makeup Techniques by Face Shape

Each face shape has unique characteristics that can be enhanced with specific makeup techniques. Find your face shape and discover the perfect makeup approach for your features.

Oval Face

Lucky you! Oval faces are naturally balanced and can wear almost any makeup look.

Key Tips:

  • Focus on enhancing your natural features rather than correcting
  • Try bold eye looks or statement lips
  • Subtle contouring to add dimension
  • Blush on the apples of cheeks works perfectly
Contouring:

Light contouring under cheekbones and along jawline

Highlighting:

Center of forehead, nose bridge, chin, and under eyes

Blush:

Apply to the apples of cheeks, blending upward

Eyes:

Any eye shape works - experiment with different styles

Round Face

Create definition and length to balance your soft, youthful features.

Key Tips:

  • Contour to create angles and definition
  • Elongate with vertical highlighting
  • Higher blush placement to lift the face
  • Winged eyeliner to elongate eyes
Contouring:

Heavy contouring under cheekbones, temples, and jawline

Highlighting:

Vertical line down center of face (forehead, nose, chin)

Blush:

Apply higher on cheekbones, avoid apples of cheeks

Eyes:

Winged liner, elongated shadow shapes, defined brows

Square Face

Soften strong angles while maintaining your striking bone structure.

Key Tips:

  • Soften harsh angles with rounded shapes
  • Avoid heavy contouring on jawline
  • Curved eyebrow shapes work better than angular
  • Soft, blended makeup techniques
Contouring:

Light contouring at temples and corners of jawline only

Highlighting:

Center of face and top of cheekbones

Blush:

Round application on apples, blend in circular motions

Eyes:

Soft, smoky eyes with rounded shapes

💖

Heart Face

Balance a wider forehead with a narrower chin using strategic placement.

Key Tips:

  • Draw attention to eyes and lips
  • Minimize forehead with darker tones
  • Add width to chin area
  • Lower blush placement
Contouring:

Contour hairline and temples, highlight chin and jaw

Highlighting:

Chin, jawline, and lower face to add width

Blush:

Apply lower on cheeks, closer to jawline

Eyes:

Bold eye makeup to draw attention upward

💎

Diamond Face

Highlight your gorgeous cheekbones while balancing narrow forehead and chin.

Key Tips:

  • Enhance your stunning cheekbones
  • Add width to forehead and chin
  • Avoid heavy contouring under cheekbones
  • Focus on horizontal lines
Contouring:

Very light contouring, focus on adding width to forehead/chin

Highlighting:

Forehead, chin, and top of cheekbones

Blush:

Horizontal application along cheekbones

Eyes:

Horizontal shadow techniques to add width

🔷

Oblong Face

Add width and create the illusion of a shorter, more balanced face.

Key Tips:

  • Create horizontal emphasis
  • Add width with contouring and highlighting
  • Avoid vertical lines
  • Focus on widening techniques
Contouring:

Contour top of forehead and under chin to shorten face

Highlighting:

Sides of forehead and temples to add width

Blush:

Horizontal application toward temples

Eyes:

Wide, horizontal eye looks with extended shadow

Essential Makeup Products

Build your face shape makeup kit with these professional-recommended products

Base

  • Foundation
  • Concealer
  • Setting Powder
  • Primer

Contouring

  • Contour Powder/Cream
  • Highlighter
  • Blending Brushes
  • Beauty Sponge

Color

  • Blush
  • Bronzer
  • Lipstick
  • Lip Gloss

Eyes

  • Eyeshadow Palette
  • Eyeliner
  • Mascara
  • Brow Products

Professional Makeup Tips

Master these universal principles for flawless face shape makeup

Application Techniques

  • Always blend in natural light when possible
  • Build coverage gradually - start light and add more
  • Use the right tools for each product type
  • Set your makeup with powder or setting spray

Color Selection

  • Match foundation to your neck, not your face
  • Choose contour shades 2-3 shades darker than skin
  • Select blush that mimics your natural flush
  • Consider your undertones when choosing colors

Ready to Perfect Your Makeup Technique?

Start with knowing your exact face shape for the most effective makeup application